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Online Display Ads: Static vs. Flash (and other Rich Media)
Category: Creative
Author: Michael Pierce

Posted on Tuesday, February 24, 2015
Static vs. Flash - which should you use for online display ads? The answer is "it depends."

A static ad is comparable to a billboard - an image and a short and simple message. A Flash ad's animation offers multiple frames for more images and a longer message. The answer to which technology is better doesn't depend on the technology. It depends on the brand, the message and the target audience.

Static ads are quicker to... more


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