We're always up for a challenge, especially if it's for a good cause. So when Puklich Chevrolet nominated us for the Ice Bucket Challenge, we grabbed some buckets and went to the ice maker. Lynette, Chelle, Cory, Cindy, Meghann and Erin rose to the challenge and doused themselves outside our Bismarck office to raise money to help the Amyotrophic Lateral Sclerosis Association toward its goal of creating a world without ALS. Of... more
Your company makes drill bits. They're the best drill bits in the world. Your marketing talks about your special metal alloy, the innovative engineering of your exclusive design and your patented manufacturing process. But nobody is buying your drill bits, because they don't want drill bits. They want holes.