Odney Why Us News Blog Portfolio Contact
Branding Consulting Media Buying Public Relations Public Affairs Creative Services Market Research Web/Interactive Social Media


Who's Watching What When
Category: Media
Author: Karen Kallestad

Posted on Monday, October 06, 2014
The new fall TV season is well underway, and viewers don't have to choose between "The Big Bang Theory" and "Gotham" just because they're aired at the same time. Just over 47 percent of all TV households in the U.S. now have a DVR, up slightly from 45 percent a year ago, and the most popular shows for time-shifted viewing are the prime-time programs of the Big Four networks. So how do you measure who's... more

SmartBlog

Facebook Twitter RSS Feed Odney Blog Sign up and stay infored with The ADvantage