Odney Why Us News Blog Portfolio Contact
Branding Consulting Media Buying Public Relations Public Affairs Creative Services Market Research Web/Interactive Social Media

PR Lessons from the Release of Go Set a Watchman
Category: Public Relations
Author: Scott Larkin

Posted on Friday, September 18, 2015
In February, Harper Collins announced a "new" book from To Kill a Mockingbird author Harper Lee. Go Set a Watchman would be released in July - more than 50 years after Mockingbird's publication. People were excited, to say the least. Generations of Mockingbird fans eagerly anticipated revisiting their favorite characters.

That was until July 10. The New York Times published its advance review of Watchman and revealed to the world that Atticus Finch - the morally... more

Moms and Babies Agree: Odney is the Best
Category: General
Author: Meghann Chamberlain

Posted on Wednesday, September 16, 2015
There are many reasons that working at Odney is the best. For one, Odney was recently named one of the Top 50 Places to Work by Prairie Business. The biggest reason for me the last 5 months has been that I'm able to bring my sweet baby girl into the office with me. It has been challenging at times, don't get me wrong, especially when I am under deadline. But somehow the stress... more

Do you know your audience? Do you know yourself?
Category: General
Author: Amanda Godfread

Posted on Friday, September 11, 2015
PR ideas can be a dime a dozen. Pitch a reporter! Plan an event! Offer a discount! But how many of these actually get to the heart of what your business is trying to accomplish?

Having a good "idea" and getting the job done right aren't always the same thing. Most often, the difference comes down to how well you know your audience and how well you really know your organization. An idea may sound fun... more

Facebook Twitter RSS Feed Odney Blog Sign up and stay infored with The ADvantage