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Who's Watching What When
Category: Media
Author: Karen Kallestad

Posted on Monday, October 06, 2014
The new fall TV season is well underway, and viewers don't have to choose between "The Big Bang Theory" and "Gotham" just because they're aired at the same time. Just over 47 percent of all TV households in the U.S. now have a DVR, up slightly from 45 percent a year ago, and the most popular shows for time-shifted viewing are the prime-time programs of the Big Four networks. So how do you measure who's... more

From Dull to Dazzling
Category: Creative
Author: Karen Kallestad

Posted on Wednesday, September 24, 2014
Are you boring? Not you personally. But how about your product, your company or your brand? Like, say, razor blades. A blender. Airline safety demonstrations. They could be boring, but clever marketing takes them from dull to dazzling with campaigns that are exciting, entertaining and fun.

The Dollar Shave Club isn't just about razors. It's about the convenience of having them delivered to you on a monthly basis. Still seems rather boring, though. But... more

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