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Nemont
Nemont, Montana's largest telecommunications company, came to us to assist them with brand development for the Williston, North Dakota market. In North Dakota, there was opportunity for growth but the overall brand wasn't established in the market. There was name recognition but no developed brand. Their previous marketing efforts had been based on themed campaigns rather than brand development.
Odney developed the positioning of "This is Nemont Country." The new campaign positioned Nemont as the local experts and carried a message of quality. The message says, "no one knows you better or takes care of you like we do." Television is the primary medium used to deliver the brand message, supported with billboards, print and radio.
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