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North Dakota Tourism
We developed a website for North Dakota Tourism that integrates the highly successful "Legendary" brand strategy we have been developing for years for this client. The new site offers extensive information on destinations, attractions, events, lodging, dining and much more, in a well-organized format that enables visitors to plan their own legendary adventures. The site is highly interactive and lets users search, filter and drill down to highly specific information that suits their needs, such as bird watching destinations, bed and breakfast accommodations, mountain biking, wildlife viewing, RV parks and campgrounds. Visitors can select the information that meets their needs, and save it in a personalized trip planner.
Keeping such extensive information up to date could be a daunting task. We created an easy-to-use interface that allows Tourism's many partner entities to update the site with information pertaining to their particular attraction, event or destination. This function ensures that the site is always up to date and accurate, and encourages closer ties with partner entities as they become active participants in creating the site's content.

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