Odney News

Looking for a Chief Creative Director

Wed, 22 May 2013 00:00:00 GMT

We're looking for a chief creative director (CCD) will oversee the creative team and lead the development of the agency's creative product for a wide variety of clients. This team will include copywriters, art directors, digital specialists and designers. The CCD will also ensure the creative is on time, on budget and, most importantly, on strategy.

Benefits:

Excellent salary, paid health insurance, generous paid vacation, 401k participation, personal leave, long-term disability insurance

Special Skills:

Ability to mentor, manage and lead a creative team
Emphasis on concept, digital media and television creative
Travel sometimes required
Experience with Photoshop, Illustrator, InDesign, Flash, QuarkXpress and other programs a plus
Knowledge of each step of an ad campaign's process to give the creative team direction, work on schedule and meet client's advertising goals

Education and Training:

Must have a bachelor's degree and/or commensurate experience and at least five years of creative experience at the senior level.

Typical Day:

Attend strategy meetings for existing clients and new business
Mentor creative team members to enhance their ability to produce effective advertising
Meet with the creative team to check the status of current projects and review creative product
Lead brainstorming sessions with creative team to develop ad campaigns based on the creative brief
Create advertising concepts for clients
Develop television or digital creative
Pitch concepts to clients

Position will be based in Bismarck, ND

For more information, contact Pat Finken. Resumes and portfolios are due by June 15.

Don't just watch. Play.

Fri, 17 May 2013 00:00:00 GMT

Dustin Hill enjoys watching baseball, but he's the kind of guy who'd rather be playing the game. After four years of enjoying the presentations at the American Advertising Federation's monthly lunches, he's getting in the game as a member of the AAF Board of Directors.

"I've learned a lot from AAF events," says Dustin, a graphic designer in our Fargo office. "The speakers they bring in are experts who have really had an impact on our industry. The lunches and other events are also a great opportunity to meet people working in advertising and marketing in the area. This spring I decided it was time to take a more active role, so I ran for a seat on the Board of Directors." Dustin was elected to the board earlier this month.

"I really enjoy working with students who are just getting their careers started," says Dustin. "Through AAF I've been involved with Portfolio Review Day at Minnesota State University Moorhead for the past four years. The event pairs an industry professional with a student for a mock interview and portfolio review. The student gets some real-world experience and feedback, and we get to see the exciting work being done by the talented young people who are the future of the industry."

Dustin's looking forward to working with other board members who share a passion for advertising and marketing, and want to stay on top of the latest trends. "The industry is constantly changing, and that means new options, new ideas, and new opportunities," says Dustin. "The AAF can help keep all of us at the top of our game."

Big Effort, Big Check and Big Smiles

Tue, 16 Apr 2013 00:00:00 GMT

Mike Sartwell, owner of Taco John's in Minot, looks pretty proud in this picture. And no wonder. On Saturday, April 13th, the three Taco John's locations in Minot worked extra hard from 11 am to 7pm, because all proceeds - every dollar that came in - went to help the city recover from the devastating flood of 2011. Odney helped with coordination and media on the fundraiser, which raised $29,670.01 for Hope Village, a unified volunteer center that's leading the way in helping people affected by the flood rebuild their lives.

Mike has another big reason to be proud - the Taco John's location on South Broadway now holds the single day sales record for all of the Taco John's locations across the country. A great effort for a great cause - and some pretty great tacos, too.

Patrick Finken Re-elected to US Chamber Board

Tue, 09 Apr 2013 00:00:00 GMT

Odney President Patrick Finken was recently re-elected to the U.S. Chamber of Commerce Board of Directors to serve a second two-year term. Finken has served with representatives from large companies like Xerox, PepsiCo and UPS and small business owners to determine the U.S. Chamber's policy positions on business issues and advise on strategy.

"I'm honored to serve a second term on this board," Finken says. "The U.S. Chamber is taking a lead role in the country's economic recovery, and I'm looking forward to working with them to strengthen the business environment, allowing businesses to create the jobs Americans need."

"Pat understands the role that the business community plays in advocating for pro-growth health care, immigration, tax, regulatory, legal and trade policy," says Thomas J. Donohue, president and CEO, U.S. Chamber of Commerce. "In these challenging times for businesses, experience like Pat's at the state, local, and national level is vital to helping get the business community and Americans back on their feet."

The U.S.Chamber of Commerce is the world's largest business federation representing the interests of more than three million businesses of all sizes, sectors, and regions, as well as state and local chambers and industry associations.

Marv Dorner Joins Odney

Thu, 04 Apr 2013 00:00:00 GMT

You might know him on Twitter as bebizzy. You might know him from his web development, marketing and consulting business. We know him as Marv Dorner, our new interactive account specialist in our Bismarck office. Marv brings extensive experience in online marketing and social media to his new position on our interactive development team. He'll be working with our account staff and clients to plan and implement effective interactive strategies.

Marv lives in Mandan with Sharon, his wife of 20 years. Their daughter Bryana is a freshman at MSU Moorhead. If you like the local nightlife, you might have danced to the music of his DJ show at a local nightclub or at your cousin's wedding. If you like the great outdoors, you might see him out hunting with his two Brittany spaniels. If you'd like a smart, effective interactive marketing strategy, you might want to send him an an e-mail and set up a consultation.

Tops on Twitter

Thu, 21 Mar 2013 00:00:00 GMT

Who's tops on Twitter in North Dakota? According to a recent InForum article, Michael Pierce, our director of strategic engagement, ranks in the top 15 on Twitter Grader. Two clients we consult with on social media also rank in the top 15 - North Dakota Tourism and Bismarck State College. Twitter Grader ranks users on a number of factors, including the number of followers, the rankings of those power of those followers, frequency of Tweets, dates, how current the account is and other elements.

Seven years ago today, co-founder Jack Dorsey sent the first Tweet - "Just setting up my twttr." Today, Twitter has over half a million users who send 400 million Tweets every day. The hashtag first appeared in August of 2007, and the retweet feature was launched in August of 2009. It took three years and two months for Twitter to reach its billionth Tweet. Today, a billion Tweets are sent every two and a half days.

According to Twitter Grader, the top 15 Tweeters in North Dakota are:

1.	tami282	tami
2.	bebizzy	Marv Dorner
3.	buzzit_tv	Neil Carlson
4.	feelhealthynow	Feel Healthy Now
5.	danitydonnaly	DanityDonnaly
6.	newsgunner	Nancy Hennen
7.	therealjosh	Pitch Industries
8.	northdakota	North Dakota Tourism
9.	swansonvitamins	Swanson Vitamins
10.	winningjob	Douglas A. Roehrig
11.	undmhockey	North Dakota MHockey
12.	scheels	Scheels All Sports
13.	northdakotaptc	North Dakota PTC
14.	bscedu	Bismarck State College
15.	mportray	Michael Pierce

See our blog for some of Michael's insights on what it takes to be tops in Twitter.

Award-Winning Work

Wed, 06 Mar 2013 00:00:00 GMT

And the ADDY goes to . . . . us. Our creative work recently received four gold ADDY Awards and 13 silver ADDY Awards from the North Dakota chapter of the American Advertising Federation:

Gold ADDY Awards:

UND Alumni Foundation TV
ND Tourism Integrated Campaign
ND Tourism Print Ad Campaign
BreatheND Some People Radio Ad

Silver ADDY Awards:

ND Tourism Billboard Campaign
ND Tourism Trail Ride Billboard
ND Tourism Hunting Interior Sign
ND Tourism Golf Print Ad
ND Tourism Hunting Print Ad
ND Tourism Tour Groups Print Ad
ND Tourism Skyway Campaign
ND Tourism Hunting Billboard
ND Tourism Golf TV
ND Tourism Golf Print Ad
Bismarck-Mandan CVB Print Campaign
BreatheND My Mom Radio
Gate City Changes Radio Ad

The Gold ADDY winners will go on to the district level where they will compete with other gold winners from Minnesota, South Dakota and Wisconsin.

Bruner's Work Chosen for I Heart Logos

Tue, 05 Feb 2013 00:00:00 GMT

We love logos. So does I Heart Logos, a community of design professionals. We also love the fact that logos designed by Mike Bruner, our executive creative director, have placed in I Heart Logos' third season competition. "I Heart Logos is a great forum for people who design logos and love to see the work of other designers as well," says Mike. In the site's annual competition, logos are submitted by and judged by design pros from all around the world.

This logo for Jebro Joe was chosen for sixth place. "The �Jebro Joe' lettering is a hand-done typeface I used to give it a fresh-retro feel," says Mike. "Work Horse, which was chosen for fourth place, conveys a feeling of power with its industrial, mechanical look." Other logos designed by Mike have been chosen by I Heart Logos in previous years and have been included in their annual printed collection of award-winning logo design.

Moved in Minot

Wed, 30 Jan 2013 00:00:00 GMT

The Odney Minot employees have a new office to call home, and you're welcome to drop in for a visit the next time you're downtown. It wasn't a long move, only three blocks from Third Street at the Renaissance Center. Our new location at 21 Main Street South, suite 101 maintains Odney's presence in the heart of Minot.

"We love downtown Minot," says Brekka Kramer, general manager of our Minot office. "There's so much history and character here. Every building tells a story. We love the variety of businesses in the area, too. With this move we feel like we are even closer to the heart of downtown, with our office right on Main Street."

The new space is just under 2,000 square feet and is broken out into two conference rooms, five offices, a break room and a comfortable lobby. The office space was remodeled by local contractors and finished in just under two months. Thanks to all those who helped out! Stay tuned for an Open House invitation as soon as the dust settles.

Minot's on the Move . . .

Fri, 25 Jan 2013 00:00:00 GMT

The tension is building. You can feel the excitement in the air. The big day is just around the corner. The countdown is on. We're almost there! No, not the Super Bowl. This countdown belongs to Odney's Minot office.

A quick remodel is almost complete on our new office space. We're staying in downtown Minot, moving from the Renaissance Center to almost the center of downtown at 21 Main Street South. With carpet and flooring going in place this week we should be moving in on January 29 - keep your fingers crossed!.

"Being even closer to all the action in downtown Minot is exciting," said Mark Lyman, public relations specialist with Odney and based out of the Minot office. "With so many great businesses already calling downtown home and even more change coming to the area, it's a great time to be a part of Minot and the downtown."

We'll have more on our new space after we move in next week.

ND Tourism Campaign Delivers Strong Results

Wed, 23 Jan 2013 00:00:00 GMT

We love the "Legendary" branding campaign we've worked on over the years for North Dakota Tourism. But what we really love is results. North Dakota Tourism recently announced the latest return on investment for the 2012 "Arrive a Guest. Leave a Legend." campaign, as reported by research conducted by Longwoods International, a leading travel industry market research company:

A $1.9-million investment in North Dakota tourism advertising brought $231.6 million in visitor spending to the state in 2012
Each dollar spent on paid media brought in $119 in visitor spending
Each dollar spent on advertising brought in $9 in state and local taxes, for a combined total of $17.8 million in taxes paid by visitors last year

The campaign produced more than 1.4 million trips to North Dakota in 2012

The overall cost of advertising per visitor trip was $1.36. A cost per trip of less than $2 is considered excellent

The 2012 campaign also showed the highest level of awareness for any of the Legendary campaigns to date. Fifty-six percent recalled the advertising, compared to 45 percent in 2010, 46 percent in 2007, 38 percent in 2005 and 37 percent in 2004. For those who have seen North Dakota Tourism's advertising, the image of North Dakota as a place they would really enjoy visiting increased from 32 percent in 2010 to 50 percent in 2012, the highest level since measurement research began in 2002.

"When we first started working with Tourism in 2000, independent research showed a lack of awareness of North Dakota as a destination," says Trish Helgeson, Odney's director of account services. "That's why the initial �Legendary' campaign focused on building awareness and creating a brand. Continued research has shown that these efforts have been successful, and now the campaign is evolving to portray the specific experiences North Dakota has to offer."

Each of the 10 print ads and 5 TV ads in the "Arrive a Guest. Leave a Legend." campaign is focused on a specific North Dakota experience: hiking, golfing, birding, family fun, history, hunting, shopping. This approach draws people in and creates an emotional connection by inviting them to imagine themselves enjoying these experiences. Research has shown that this campaign is delivering results, as potential travelers report recalling not just the ads but the specific experiences they portray.

Recently unveiled printed materials for 2013 include a larger map with more detailed information, the new 2013 Travel Guide and Hunting & Fishing Guide. Due to increasing demand, 340,000 travel guides were printed for 2013, up from 335,000 in 2012. The Hunting & Fishing Guide also became available online in 2012. Visits to the digital travel guide grew 584 percent in 2012 and mobile views increased 40 times from 2011 to 2012.

"While we know this continues to be a strong campaign, it's so important to measure the results," says Trish. "We've seen a remarkable return on investment over the years. This campaign keeps delivering in every way - awareness, visitor trips, visitor spending, ROI, and building a compelling �Legendary' brand for North Dakota."

Rhonda's New Role

Thu, 29 Nov 2012 00:00:00 GMT

Rhonda Jensen is definitely the hands-on type. Give her a project and she runs with it. She's fulfilled several roles since joining our Minot office in 2005, and now she's stepping into a new role as an account services specialist.

"It's been a natural progression," says Brekka Kramer, general manager of our Minot office. "Rhonda really gets involved in everything she does. She's been working more closely with our clients over the years, and her new role lets her take the lead in projects from initial planning to completion."

"I love working directly with our clients," says Rhonda. "We really don't work for them. We work with them as a team. This new position lets me gain an in-depth understanding of our clients' needs, so together we can plan and implement creative and innovative strategies to help them achieve their goals."

Rhonda brings that same hands-on attitude to the Minot community as well. She's highly active in the Minot Young Professionals (YP) and recently worked with them on a project that raised $1,000 for the Souris Valley United Way. YP also worked with the Magic City Lions Club to raise money for the Minot Area Homeless Coalition to provide Thanksgiving dinners. Rhonda serves on the board of the Minot Area Homeless Coalition and is currently helping raise money to make the holidays brighter for needy families in the Minot area.

Hope Heals

Tue, 27 Nov 2012 00:00:00 GMT

"Hope Heals" continues its journey. It began as a mixed-medium work of art created by Candace Brekke, interactive creative director in our Minot office. Now it's traveling through the Minot community to raise money to help restore the Roosevelt Park Zoo after the devastating flood of last year.

Area businesses that donate to the recovery fund get to display this artwork for a month. So far, its journey has taken it to Sweet & Flour Patisserie in Minot, Jost Construction and Masonry in Burlington, and its current location at Kelly Chiropractic in Minot. If you'd like to display "Hope Heals" at your business, call our Minot office at 701.857.7205 and ask for Candace.

ND Tourism Ads Win Telly Awards

Tue, 20 Nov 2012 00:00:00 GMT

North Dakota Tourism television ads produced by Odney were recently recognized with Bronze Telly Awards. This international awards program, now in its 33rd year, is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs.

The North Dakota Tourism ads recognized were:

North Dakota Tourism's Arrive a Guest. Leave a Legend. TV campaign, consisting of six ads

North Dakota Tourism's Arrive a Guest. Leave a Legend. Hiking TV ad

North Dakota Tourism's Arrive a Guest. Leave a Legend. Golfing TV ad

North Dakota Tourism's TV ads competed against more than 12,000 entries submitted by participants from all 50 states and 5 continents. A prestigious judging panel of over 500 accomplished industry professionals judged the competition, upholding the historical standard of excellence that Telly represents. The Telly Awards were founded in 1978.

The "Arrive a Guest. Leave a Legend." campaign was developed in 2011, aired in 2012 and will run again in 2013. The ads can be viewed at the website we developed for North Dakota Tourism.

Welcome to Samantha Thomas

Wed, 03 Oct 2012 00:00:00 GMT

We are happy to welcome Samantha Thomas as our new administrative assistant in our Fargo office. Samantha is originally from Monticello, Minnesota, and recently graduated from NDSU with a degree in business administration. Her background as an entrepreneur will be a great asset as well - in 2008 she started "Henny Penny Feathers," a business that supplies feathers for floral arrangements and bird dog training. As an NDSU graduate she is of course a Bison fan and loves cheering on her teams at football and volleyball games.

Samantha Kautzmann Joins Odney

Thu, 27 Sep 2012 00:00:00 GMT

Samantha Kautzmann has joined our Bismarck office as an administrative assistant. She previously worked at US Bank, and is working toward an accounting degree at the University of Mary. Her organizational abilities and accounting skills make her a welcome addition to our administrative team. A native of Glendive, Montana, Samantha looks forward to fall and winter when she can enjoy some of her favorite activities: skiing, outdoor winter recreation, and cheering for the Green Bay Packers.

Michael Pierce Named to Top 100 List

Wed, 05 Sep 2012 00:00:00 GMT

Michael Pierce, Odney's digital strategist and the director of our strategic engagement team, was recently chosen as one of the "Top 100 Public Relations Firms and Publicists of 2012 Who Know Press and Social Media Too" by Sparkah Business Consulting The list includes some of the best-known individuals and companies in the fields of public relations and social media from all across the country.

"It was an honor to be chosen and to be in the company of such a respected group of professionals," says Michael. While the article suggests that you get to know these experts by "taking them out to a fancy lunch," that's not really necessary. Just give us a call to put our strategic engagement team's expertise to work for you. But the lunch thing works, too.

Goettle to head up Odney's newly-formed public affairs department

Wed, 18 Apr 2012 00:00:00 GMT

Shane Goettle, former North Dakota Dept. of Commerce commissioner, will head up Odney's newly-formed public affairs department.

As the public affairs director, Goettle will merge Odney's new capabilities in government relations with its proven grassroots, media relations, campaign and public relations services to create North Dakota's premier full service public affairs organization.

"Shane's impressive career in state and federal government and the private sector combined with his legal background make him a natural fit to head up our public affairs department," said Pat Finken, president of Odney. "In addition to his work experience, Shane has great insight into the political landscape and issues throughout the state."

"I am thrilled to join the Odney family," said Goettle. "Odney's impressive track record in effective communications and issue management makes this an excellent opportunity for me to move into the government affairs arena and take advantage of the relationships and skills I have developed over the last 20 years."

Finken stated that government relations is in high demand and clients will benefit due to Odney's range of services. "Odney has provided grassroots and public relations services to our clients since 1990, so it's a natural progression to add lobbying to our portfolio of services. In addition, our clients can take advantage of the �one-stop-shop' aspect of having all of their marketing, public relations and government relations needs met under one roof."

Goettle, a native of Donnybrook, most recently was a candidate for U.S. Congress. Prior to that, he was the state director for U.S. Senator John Hoeven. Goettle also served as the Commissioner of the North Dakota Dept. of Commerce, where he oversaw the agency that is responsible for economic development, tourism, community services and workforce programs. During his tenure at the Dept. of Commerce, Goettle chaired the Governor's State Energy Policy Commission and led an initiative to develop a $1 billion infrastructure investment in the state's oil and gas counties.

Before Goettle's time at the Dept. of Commerce, he held several positions in Washington, D.C., including chief of staff to the Under Secretary at the USDA. Goettle is a graduate of NDSU and received his law degree from Hamline University.

Odney Wins Five ADDY Awards

Wed, 29 Feb 2012 00:00:00 GMT

Our creative work won five ADDY Awards, including a prestigious Judges' Choice Award, at the annual AdFed awards banquet held February 23 in Fargo. Our winning work:

Judge's Choice - Where's Your Mortgage? campaign for Gate City Bank (television ad produced by Odney, other campaign elements produced by Gate City Bank)
Gold ADDY - Where's Your Mortgage? for Gate City Bank (Television)
Silver ADDY - "Miss Social" Print Ad for MidDakota Clinic (Newspaper)
Silver ADDY - "Mr. Naps-a-Lot" Print ad for Mid Dakota Clinic (Newspaper)Silver ADDY - "Collections" for Center for Tobacco Prevention & Control Policy (Public Service - TV)

The ADDY Awards are given out each year to recognize excellence in advertising creativity. The North Dakota AdFed chapter is one of 210 Advertising Federation clubs in 14 districts nationwide. The winning entries now go on to AdFed's next level of competition in District 8, which includes chapters in North Dakota, South Dakota, Minnesota and Wisconsin. See our portfolio for these ads and other samples of our creative work.

Michael Pierce Places on Top 100 PR Experts List

Wed, 25 Jan 2012 00:00:00 GMT

As our digital strategist and head of our strategic engagement team, Michael Pierce doesn't just advise clients on using social media as part of their public relations strategy. He's immersed in social media as well. His influence was recently recognized with a spot on Evan Carmichael's list of top 100 public relations experts on Twitter for January 2012. He placed at number 60 on this list of PR experts who are using Twitter effectively and are recommended for public relations professionals to follow. Follow him on Twitter for information and insight into the latest in public relations, advertising, marketing and social media.

Langerud promoted to senior public relations specialist

Thu, 15 Dec 2011 00:00:00 GMT

Tammy Langerud has been promoted to senior public relations specialist at Odney.

An eight-year veteran with the agency, Langerud will serve as a lead public relations specialist on Odney's newly formed strategic engagement team, where she'll be instrumental in developing and managing PR strategies. Langerud has 15 years of public and media relations, public information and marketing experience in the tourism, energy, government, healthcare and technology industries. Langerud is a graduate of Minnesota State University Moorhead and has an M.B.A. from the University of North Dakota.

Mark Lyman Joins Odney

Tue, 01 Nov 2011 00:00:00 GMT

The newest member of our public relations team may be a familiar face to people in the Minot area. Mark Lyman worked as a reporter, producer and news anchor at KMOT-TV. In addition to his journalism background, Mark has worked in public relations and has in-depth experience in the fields of education and health care.

"Ever since I moved to North Dakota in 2002 I've had a lot of respect for Odney, so I'm very pleased to be joining the team," says Mark. "The chance to make a difference in communities that matter a lot to me really helped make my decision an easy one." Mark will be working out of our Minot office and spending time in our Fargo office as well.

Dolbinski Joins Creative Team

Tue, 04 Oct 2011 00:00:00 GMT

Bismarck native Steve Dolbinski has joined our team as Executive Creative Officer. With copywriting experience at some of the world's most-respected agencies - from Amsterdam to New York to Los Angeles - Steve has the proven insight to successfully build brands. Steve's had the opportunity to work on national campaigns for major clients including Blue Moon Beers, Visa, Tostitos, Pizza Hut, Nike, Snickers, Dell computers, Energizer batteries, Wrigley gum and Toyota. While creative director at Barnhart in Denver, CO, Steve was recognized for his work for Wyoming Travel and Tourism by Communication Arts and Graphis. He also has received gold, silver and bronze One Show Pencil awards, and his work was featured at the Cannes Advertising Festival.

The Magic's Coming Back

Thu, 15 Sep 2011 00:00:00 GMT

The September 12 Bring Back the Magic telethon for Minot flood relief raised $1,941,582 from more than 2,800 donors, far exceeding its goal of $1 million.

"Disasters may be the worst of times, but they bring out the best in people," says Pat Finken, telethon chairman and president of Odney. "We had so many partners coming forward to make this telethon a success, and so many people who donated to help Minot recover from this devastating flood. I have deep roots in Minot, and so does Odney. We're determined to help our friends and neighbors rebuild their homes and their lives."

If you missed the telethon, you haven't missed your chance to give. You can make a donation to the Minot Area Recovery Fund at the website of the Minot Area Community Foundation.

Bring Back the Magic

Mon, 29 Aug 2011 00:00:00 GMT

The Minot Area Community Foundation leadership and volunteer partners are helping to "Bring Back the Magic" with a telethon they hope will raise $1 million to help people affected by flooding in Minot and the surrounding area. All telethon costs have been underwritten, allowing all proceeds to go to the Minot Area Recovery Fund. The telethon will take place Monday, Sept. 12 from 7 p.m. to midnight at Ann Nicole Nelson Hall in Old Main on the Minot State University campus. The telethon will be aired on major television and cable networks and radio outlets in North Dakota, South Dakota, and Minnesota.

Telethon chair Patrick Finken, President of Odney, says media partners are key to the telethon's reach and ultimate success. "The media jumped on to this concept and have been very generous," Finken says. Media partners include Hoak Media; Reiten Television; Prime Cities Broadcasting; Clear Channel Radio; Radio Fargo-Moorhead; Programmers Broadcasting; Minot Daily News; Bismarck Tribune; and Midcontinent Communications. Other partners include Odney, Minot State University, United Printing/Spit n' Image and SRT Communications.

Telethon organizers have set a goal of $1 million for the telethon. The fundraising committee includes Pat Finken, U.S. Senator John Hoeven and Andy Peterson of the North Dakota Chamber. Donations during the telethon will be accepted by phone through a 1-800 number, online or via text. Organizations wanting to hold fundraisers for the telethon or businesses interested in making major contributions on the air should contact Patrick Finken at 701-222-8721 by Friday, Sept. 9.

For more information about the telethon, contact the Minot Area Community Foundation at 701-852-0646 or visit the telethon website.

Stations Carrying the Telethon

Television
KFYR TV Bismarck, ND
KMOT TV Minot, ND
KNDX TV Bismarck, ND
KQCD TV Dickinson, ND
KUMV TV Williston, ND
KVLY TV Fargo, ND
KXJB TV Fargo, ND
KXMA TV Dickinson, ND
KXMB TV Bismarck, ND
KXMC TV Minot, ND
KXMD TV Williston, ND
KXND TV Minot, ND
Midco Sports Net on over 200 cable systems

Radio
KCJB AM Minot, ND
KFGO AM Fargo, ND
KFYR AM Bismarck, ND
KTZU FM Minot, ND
KWGO FM Minot, ND
KXMA FM Minot ND
KYYY FM Bismarck, ND

Our Minot Office

Mon, 27 Jun 2011 00:00:00 GMT

It takes more than a little water -- or a lot of water -- to stop our Minot staff. We're open for business at our temporary location in the North Central Research Extension Center on Highway 83 South. You can call our regular Minot office phone 701.857.7205 and we'll route your call to the right person to help you.

Minot Office Evacuated

Tue, 21 Jun 2011 00:00:00 GMT

Our Minot offices have been evacuated due to the flooding, but we're still open for business. Calls to our Minot number are being routed to our Bismarck office and we will connect you with the appropriate person through our phone system or by cell phone.

Verendrye Ad Wins Award

Fri, 27 May 2011 00:00:00 GMT

A print ad we created for Verendrye Electric Cooperative recently received a National Rural Electric Cooperative Association award. The ad, "Part of the Community," conveys the cooperative spirit and communicates the depth of Verendrye's involvement and commitment to the communities it serves. The ad is part of a long-running series in multiple media that build on the Touchstone Energy Cooperative brand message of "The Power of Human Connections."

Finken Joins US Chamber Board of Directors

Thu, 10 Mar 2011 00:00:00 GMT

Odney president and majority owner Patrick Finken has been named to the U.S. Chamber Board of Directors. He'll be joining a diverse board of more than 100 corporate and small business leaders from around the country. North Dakota was last represented on the U.S. Chamber board in 2000.

"I'm honored to be selected to this board," Finken says. "The U.S. Chamber is taking a lead role in the country's economic recovery, and I'm looking forward to working with them to strengthen the business environment allowing businesses to create the jobs Americans need."

Finken was suggested for the position by the North Dakota Chamber, and was vetted by the U.S. Chamber nominating committee process prior to his appointment. He'll serve a three-year term joining representatives from companies like Xerox, PepsiCo, and UPS along with small business owners to determine the U.S. Chamber's policy positions on business issues and advise on strategy.

"Pat understands the role that the business community plays in advocating for important policies such as health care reform, climate change, competitive taxes, and fair trade," says Thomas J Donohue, president and CEO, U.S. Chamber of Commerce. "In these challenging times for businesses, experience like Pat's at the state, local, and national level is vital to helping get the business community and Americans back on their feet."

The U.S. Chamber of Commerce is the world's largest business federation representing the interests of more than 3 million businesses of all sizes, sectors, and regions, as well as state and local chambers and industry associations. More than 96 percent of U.S. Chamber members are small businesses with 100 employees or fewer.

ADDY Awards

Tue, 01 Mar 2011 00:00:00 GMT

Odney won nine statewide ADDY Awards at the annual AdFed Awards, held February 25 in Fargo.

Silver ADDY Award winners:

West Dakota Chevy Dealers Chevy Scholar zap banner
North Dakota Tourism TV campaign, "I am Legendary" campaign
Minot International airport TV ad
Public Service Poster for Minot Area Community Foundation 10 Day Celebration

Gold ADDY Awards:

North Dakota Tourism TV ad, "I am Legendary" Outdoor TV ad
Music in the Theodore Roosevelt Medora Foundation ad
Thompson Larson Funeral Home TV ad
Lewis and Clark Fort Mandan Foundation book cover for the book River of Promise
ND Tourism I am Legendary Print Campaign

The ADDY awards are given each year to honor creative excellence in advertising. All Gold Addy Award winners will go on to compete on a regional level.

Odney a Top Place to Work

Fri, 04 Feb 2011 00:00:00 GMT

Odney was recently named one of nine runners-up as the best places in the state for young professionals to work by the North Dakota Young Professionals. "Attracting and retaining young talent has been a priority for us, and it's paying off," says Odney president Patrick Finken. "We offer family-friendly policies, a positive work atmosphere and opportunities for advancement that make Odney an excellent place for young professionals to develop careers in our industry. We're happy to be recognized as one of the top places for young professionals to work in North Dakota."

Mike Bruner's Logos Selected For Book

Tue, 30 Nov 2010 00:00:00 GMT

A good logo is more than attractive. It expresses who you are and what you do at a glance. It works well in every medium, and it indicates not just the product but the personality behind the logo. No one understands the complexity of logo design like other designers, which is why we're very proud that 12 logos created by Mike Bruner, our executive creative director, have been selected for the first edition of IHeartLogos, a book featuring the best logo designs of the year as judged by all the designers who submitted their entries.

The book can be ordered online and will ship in December. Here's a sneak peek at Mike's winning work, including logos he designed for the North Dakota Department of Transportation for the Minot Broadway project, and the "Legendary" logo created for North Dakota Tourism.

Looking for Creative Writer

Tue, 09 Nov 2010 00:00:00 GMT

Can you get to the point in 30 seconds or with half the words someone else might use? Do you thrive under pressure? Do you like being part of a dynamic creative team? If you answered "yes" to all of these questions, you should learn to read silently and look up "hypothetical question" in the dictionary. You should also apply for the position of creative writer at Odney. Please send resume and writing samples by December 1 to Patrick Finken.

Award-Winning Work for BSC

Mon, 18 Oct 2010 00:00:00 GMT

Bismarck State College's Marketing and Communications Department won eight awards in the regional communications contest of the National Council for Marketing and Public Relations (NCMPR) District 5 in September.

Director of Marketing Mary Friesz accepted the awards for the department at the regional conference in Kansas City, Mo. Friesz led employee committees that worked with Odney advertising agency to develop the BSC "beyond" campaign, as well as the energy and military campaigns.

BSC received three awards for its "beyond" brand campaign: a gold Medallion Award for the PR-recruitment campaign, a silver Medallion Award for print ad series, and a bronze Medallion Award for TV single ad.

In 2009, BSC and Odney developed a new brand position depicting a broader reach and the idea that BSC has moved beyond a traditional two-year community college. The approach and message are different for each target audience with "beyond" as the common thread for all.

"With all the innovative approaches and programs we have, making sure people know about them is essential," Friesz said. "Our �beyond' branding/marketing campaign has helped people see BSC differently."

The department earned two gold Medallions for a video and a TV single ad promoting BSC's energy programs. The campaign was designed to convey that education through the National Energy Center of Excellence provides training for high paying, high demand careers in the energy industry.

The past two years, BSC has focused on partnerships to deliver education to military service members. Those marketing efforts resulted in two Medallion Awards: silver for PR-Recruitment Campaign BSC Military-Beyond and bronze award for a promotional BSC Military Coin.

New Chamber Chair: Brekka Kramer

Mon, 04 Oct 2010 00:00:00 GMT

Brekka Kramer, general manager of our Minot office, recently assumed the position of Chair of the Minot Area Chamber of Commerce Board of Directors for the 2010 - 2011 year. Brekka is highly active in the Chamber and in numerous other Minot community organizations. As one of Minot's most enthusiastic boosters, she's looking forward to working with community leaders to foster a positive business environment and help make Minot an even better place to live and work.

Happy 25th

Fri, 17 Sep 2010 00:00:00 GMT

Today is Odney's official 25th anniversary. Odney President Patrick Finken has been with the company for 20 of those years. "It was a different world in many ways in 1990," says Pat. "We've changed a lot over the years, adding more employees, more departments and more services. We have entire departments dedicated to avenues of communication that didn't exist 20 years ago. But the reasons for our success have remained the same: an outstanding staff, strong partnerships with our clients, and a strategic approach to building strong, enduring brands. We're proud of what we've accomplished, and we're looking forward to continuing to achieve success for our company and our clients in the future."

New Staff

Thu, 22 Jul 2010 00:00:00 GMT

Meghann Theurer has been interning with us over the past few months, and we're pleased to announce that she has accepted a position on our social media team as our digital media coordinator. Meghann has done an outstanding job in using numerous social media channels to communicate our clients' messages.

Joshua Gagne has joined the staff of our Minot office. He has a B.S. in multimedia studies and a background in everything from social media to television production. Joshua is working on public relations and communications for the ND Department of Transportation construction project and helping out on other projects as well.

Top 10 Plaque Presented

Tue, 29 Jun 2010 00:00:00 GMT

Patrick Finken was recently presented with a plaque by the Young Professionals Network recognizing Odney as one of Bismarck's top ten places for young professionals to work. This is the third year in a row that we have won this designation.

"We have been fortunate to attract the best and brightest talent in the region," says Pat. "Having a positive and progressive work environment is essential to continuing that legacy."

Why Fly Minot?

Wed, 23 Jun 2010 00:00:00 GMT

We're answering that question through our multimedia branding campaign and new website for the Minot International Airport. The answer: more flights, fewer hassles. Isn't that what we all want from flying? With more direct, nonstop flights to major hubs, flying locally is a great choice for Minot area residents.

Minot on the Move

Wed, 12 May 2010 00:00:00 GMT

Our Minot staff is on the move with two new transportation-related accounts. We'll be working with the Minot Convention and Visitors' Bureau to boost travel to Minot, including marketing the ever-expanding flight options at the Minot International Airport.

We'll also be working with the North Dakota Department of Transportation through the engineering firm Kadrmas, Lee & Jackson as public information coordinator (PIC) for the upcoming two-year reconstruction project for Highways 2 and 52. Our staff probably knows enough about construction to be part of the road crew after serving as the PIC for the South and North Broadway reconstruction projects.

Odney Top Place to Work

Thu, 06 May 2010 00:00:00 GMT

The Bismarck-Mandan Young Professionals Network has named Odney one of the top ten places to work in Bismarck-Mandan for the third year in a row. This award goes to businesses that have been the most innovative and forward-thinking in development and implementation of new programs, activities or environments for the YP Network. We also received the "Great Plains" award for leadership and innovation in the development and execution of programs, ideas and events that help nurture the careers of young professionals.

Welcome Jayette

Fri, 30 Apr 2010 00:00:00 GMT

Jayette Young recently joined our busy and expanding media department. Jayette has a broad range of media knowledge with particular expertise in broadcasting. She comes to us from Reiten Television, where she spent 15 years in regional sales and traffic. She loves the fast-paced world of media and takes pride in getting our clients the most for their money.

Jayette lives in Kenmare with her husband Cameron, who is the Vo-Ag Teacher and FFA Advisor at KHS, and their four children; Ryan, Allison, Brogan and Taygen.

Odney Wins ADDY Awards

Tue, 09 Mar 2010 00:00:00 GMT

Our creative work won eleven statewide ADDY awards announced February 26 in Fargo. Winners included:

Gold ADDY Award:
TV: Upper Missouri District Health Unit, Secondhand Smoke - "No Protection"

Silver ADDY Awards:

PSA TV Campaign: ND Department of Health - Tobacco Prevention and Control, "Quitline, the Journey"
Regional TV: Basin Electric Power Cooperative, "Give Us Both"
Interactive: Bismarck State College military web site
Newspaper: BisManAutoMall.com print ad
Outdoor: North Dakota Tourism "1 Birdie 3 Pheasants" billboard
Out of Home Campaign: North Dakota Tourism "Citylites" campaign
Packaging: Lewis & Clark Fort Mandan Foundation, DVD package
Industry Self-promotion Interactive: Odney "Legendary Journey Stops Along the Way" for North Dakota Tourism
Local TV: Bismarck State College, "Where's Your Beyond?"
Local TV: Nemont, "Picture"

The ADDY awards are given out by the Advertising and Marketing Federation to honor excellence in the development of creative materials for advertising. You can view the award-winning ads in our online portfolio.

Odney Bismarck office remodel underway

Fri, 22 Jan 2010 00:00:00 GMT

The Odney Bismarck office has been a little chaotic these past few weeks. We're in the throes of a remodeling project that will add more conference rooms and office space to better accommodate our Bismarck staff of 30+ employees and our clients. If you stop by and visit, expect to hear some hammers clanging and saws buzzing, and to see our office in a state of organized disarray. In just a couple weeks, the dust will settle, and our office will emerge better - and a bit bigger - than ever.

Odney client finalist for top PR award

Fri, 15 Jan 2010 00:00:00 GMT

Kudos to Odney client, Basin Electric Power Cooperative, who is being recognized for its St. Baldrick's campaign communication efforts.

The cooperative has been selected as a finalist in the Philanthropy Communications category of the PR News' Corporate Social Responsibility Awards. Nominated alongside Basin for their respective corporate social responsibility efforts are global companies like Aflac, eBay and Hasbro. Past winners include Hard Rock International, Bank of America and Deloitte & Touche.

In only two years, Basin has grown its St. Baldrick's campaign into a company-wide effort where, to date, more than 300 volunteers have shaved their heads in solidarity with children with cancer. Since Basin started its campaign, the cooperative has raised a total of $200,000 for St. Baldrick's, the world's largest volunteer-driven fundraising event for childhood cancer research.

Odney is honored to have provided not only PR support to Basin for this wonderful campaign, but to have two employees who particiated by shaving their heads and raising money for the campaign.

Minot Convention & Visitors Bureau selects Odney as agency of record

Wed, 23 Dec 2009 00:00:00 GMT

The Minot Convention & Visitors Bureau (CVB) recently selected Odney as their agency of record.

For the past five years, Odney has had a strong working relationship with the Minot CVB. During this time, Odney has completed various projects for the Minot CVB, including development of collateral material, booth displays and Web site development.

We're honored the Minot CVB has chosen Odney as their agency of record for all of their marketing and communications needs, and we look forward to our continued work with the organization.

Odney lands West Dakota Chevy account

Thu, 17 Dec 2009 00:00:00 GMT

Our years of auto experience helped us land the newly relaunched West Dakota Chevy account.

Odney worked with the West Dakota Chevy dealers before they disbanded and has continued to work with various dealers in the area.

As West Dakota Chevy's selected agency, we'll conduct media planning and placement, along with digital and social marketing. We're looking forward to working with West Dakota Chevy.

New Site, New Features, New Functions

Wed, 07 Oct 2009 00:00:00 GMT

Welcome to the new Odney website. We've added some great new features, like a company blog where we talk about what we do, how we do it, why we do it, and invite you to talk back to us. We've also added an RSS feed, links to follow us on Facebook and Twitter, and an interactive portfolio of our work.

The new site reflects our recent integration of all our services, including DH Research and iNet Technologies, into one company under the Odney name. The new site also offers opportunities for interaction and a more expansive showcase for our work, and more accurately reflects the full integration of our complete range of services.

New Fargo Location

Fri, 28 Aug 2009 00:00:00 GMT

Odney Fargo recently relocated to a new office in downtown Fargo on the corner of 1st Avenue and Broadway, across the street from the Hotel Donaldson.

"We were attracted to the historic downtown business district because in the recent years it has come alive and established a culture that is conducive to our business," said Troy White, general manager of Odney Fargo. "It has become the epicenter for our industry, and we want to be in the middle of it."

Odney Fargo's new location features offices that overlook 1st Avenue, as well as small and large conference rooms for meetings and hosting focus groups. Additionally, Odney shares a rooftop patio that can accommodate 49 people for entertaining purposes.

Odney chosen by Bismarck-Mandan Young Professionals Network for Top 10 list

Tue, 19 May 2009 00:00:00 GMT

For the second year in a row, Odney was named one of the Top 10 Places to Work by the Bismarck-Mandan Young Professionals Network. Qualifications for the award include the company's benefits, innovation and inclusion of young professionals.

"A positive workplace environment along with flexible hours, competitive pay, work-life balance and recognition are crucial elements in attracting and retaining happy and talented people," says Odney President Pat Finken. "It's quite a compliment to know we're viewed as such a workplace."